hasunoha

About the example commercial

Please tell me your impressions of watching “A Funeral Without a Monk,” which has been played a lot in commercials recently.
It seems to be operated by Nine & Partners Co., Ltd. in Nagoya.

I think it would be natural for there to be protests and criticism from Buddhist churches all over the country, but what about?

6 Zen Responses

Break taboos.

It's just one point of view
I'll tell you that.

Monks were originally
I wasn't involved in the funeral.

Currently, monks are involved in ordinary people's funerals
I think it's almost safe to say it's just Japan.

However, during the Kamakura period,
“Death” is combined with the idea of being unclean
It seems that it was viewed as a kind of taboo.

But there are many people who want to mourn the dead.
I was suppressing that feeling to death because there is a taboo
In the lives of people back then
Trying to free people from that taboo
It looks like he was a monk.

In that sense,
“Funeral Buddhism” was revolutionary at the time.

Of course, if you go back in time, there were monks involved in mourning,
It's fraught with that occasional historical background,

The important thing
What if there is something that “kills” people's feelings
Helping to untie it
I wonder if it was the monk's job
Historically, I think so.

Taboos create a kind of sense of solidarity, and I think there are things that are essential.
However, when the aspect where it has pushed and killed people's hearts gradually becomes stronger
Maybe someday it will be necessary to break it.

In modern terms, in other words, at funerals
“There must be a monk”
It's taboo, isn't it?

I think the birth of funerary Buddhism is closely related to the fact that taboos at the time were broken.

The current situation is
If I had to say it.

Now beyond hundreds of years
in a different way
Doesn't that mean the time has come for taboos to be broken?

Why does Santa come on Christmas even though they have no religion

It's a commercial called “Why do they call monks even though they have no religion?”
In other words, they're probably asking why a monk is needed for a funeral.
What is religion? What is a funeral?
I think it will be a good opportunity for many people to think deeply about how to have a funeral through this commercial.

I will work hard so that people think that monks are necessary after all.

What do you think, Mr. Matsuken?

Nice to meet you, hello.

I learned from past questions that Mr. Matsuken is the same monk as me.

I think that corporate policy itself is extremely irresponsible, making only the funeral an issue and not taking care of things after the funeral. Funeral services are held without religion, and even if Buddhist rituals or tomb issues occur after that, the mourner or client will probably rely on the surrounding temples from their own mouths. If you have no religion, there probably won't be any problems if you stick to it even after that without religion, but the reality is that it's not that easy. Methods that don't pass through temples, such as existing Buddhist altars, relationships with shrines, etc., become extra complicated later. Actually, this kind of problem is happening around me as well.

They probably only explain the merits of not inviting monks to mourners who don't really understand about Buddhist rituals in general, including things after the funeral. It's hard to think that they've fully explained the disadvantages. I'm amazed that the attitude of only being in a relationship with someone you don't really understand is actually convenient as a result.

I think so.
What do you think, Mr. Matsuken?
It's a big deal, so I'd like to hear your opinions in a thank-you email to everyone.

I see

 Thank you for your question. I also remembered protesting on the monk's flight.
I don't care about commercials for “A Funeral Without a Monk.” In conclusion
I think it's a commercial just for sales. DMM is also playing the same commercial, but I think it's about how to properly hold a funeral rather than sales, and I think monks preach the law to those who are alive. I think it would be uneasy to do it with the idea of a memorial service for those who have passed away, so I feel that the funeral should be held based on that. Gassho

If there is such a demand, it can't be helped.

First of all
Even a “funeral without a monk” is fine
The Buddhist community's self-responsibility, which made me think, is also huge.

What we should do
“Funerals with monks are nice”
As if you think
Cuddling up to the family left behind
All you have to do is concentrate on carrying out the solemn ceremony.

I think it started with direct burial

I haven't watched this commercial, but I don't think it's a problem. I don't think the funeral industry tried to make direct burial popular a little while ago and failed, and like AEON funerals, it won't become established. The origin of funerary Buddhism is right, and Master Yoshii is right about the issue of land and blood relationships. I think it would be a big fuss if existing rights and interests were infringed upon.